15 May 2024
GTM Strategy for Modular
Datacenter
JLA crafted the go-to-market (GTM) strategy for a disruptive pre-fab modular datacenter solution provider with innovative liquid cooling technology.
<span data-metadata=""><span data-buffer="">About the client
An early-stage European company offering an AI- and Sensor-based solution to manage power and cooling in data centers.
A critical solution given the resources and power required to run and manage high-performance compute and AI-oriented workloads.
The Challenge
01
Our client had success in deploying solutions in Europe, but had no presence in the US.
02
They needed help in crafting a market positioning strategy and pitch that would resonate with US customers.
03
Needed to build initial traction to showcase their solution and its benefits.
<span data-metadata=""><span data-buffer="">JLA Services
- JLA refined and customized the value proposition and pitch
- Rigorously tested the pitch with a select group of datacenter and telecom clients in the US
- Facilitated introductions to key buyers at Telcos and Datacenters
<span data-metadata=""><span data-buffer="">Outcomes
01
Our client had success in deploying solutions in Europe, but had no presence in the US.
02
They needed help in crafting a market positioning strategy and pitch that would resonate with US customers.
03
Needed to build initial traction to showcase their solution and its benefits.
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