Competitive Analysis for Conversational AI Start-Up

JLA evaluated over twenty CCaaS providers to recommend partners and develop a differentiation strategy for a generative AI startup in conversational intelligence.

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About the client​

A pioneering conversational intelligence start-up and leader in generative AI, known for offering granular, comprehensive, and actionable insights derived from unstructured conversational data, sought to expand its reach and scale its operations after successfully establishing itself in select verticals.

The Challenge

01

A highly competitive and crowded market with multiple players such as legacy providers, start-ups, and cloud giants vying for market share.

02

Competitors were rapidly integrating generative AI features into their solutions or claiming to do so.

JLA Approach

  • Conducted a thorough competitive analysis of over twenty competitors in the conversational AI space, evaluating their strategies, offerings, market positioning, customer base, reviews, pricing, partnerships, financial strength, and intellectual property.
  • Developed a detailed market map and overlaid our client’s offerings across each segment of the value chain. This helped us identify true competitors, companies with complementary offerings, and product gaps that could present potential partnership opportunities.

Outcomes​

01

JLA developed a comprehensive competitive guide, arming the client’s sales team with insights and differentiators to drive effective sales pitches.

02

Recommended a list of potential partners and developed a pitch, including the rationale, for the corporate development team to initiate discussions.

02

JLA proposed key features and functionalities to enhance the client’s product offering and create a competitive advantage.

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