The BEAD program is entering its competitive grant phase. Success depends on understanding state scoring rubrics that prioritize cost efficiency, affordability, labor practices, and other metrics like network reliability and community engagement. Competitive analysis, project area definition, and cost optimization are key to crafting winning bids and managing potential overlaps. Applicants must assess their economics and competitor strategies to strengthen their position and achieve long-term objectives.
With incoming changes in government leadership, some regulatory flow-down provisions may relax, but overall, the program is likely to continue as planned. For those preparing to apply, BEAD grants aren’t guarantees—they’re competitive.
Understanding The Rules of the Game
Applying for BEAD grants can be likened to a sealed-bid auction, with multiple rounds possible depending on competition. The key to winning is aligning your bid with the rules of the game, based on a clear understanding of the scoring metrics and the competitors.
What Wins?
In BEAD, your grant score determines success. Three primary metrics account for 75% of your total score:
- Minimum BEAD Outlay: Measures bid efficiency.
- Affordability: Assesses your commitment to providing low-cost service to underserved households.
- Labor Practices: Evaluates workforce development and fair labor practices.
Other Metrics
In addition to the primary metrics, states also weigh secondary factors, such as:
- Network reliability and scalability
- Deployment timelines
- Cybersecurity and open access commitments
- Community engagement and project readiness
Understanding the Players: Competitive Assessment
To win, applicants must understand competition. A strategic assessment includes the following five steps:
- Understand Your Current Footprint
- Define Acceptable Outcomes
- Optimize Your Cost Position
- Consider Your Match
- Evaluate Potential Scenarios
Winning BEAD grants requires more than just offering the lowest bid. It demands a comprehensive understanding of the scoring metrics, competitor behavior, and strategic positioning. By conducting a competitive assessment, optimizing cost structures, and strategically defining project areas, applicants can significantly enhance their chances of success in the BEAD program.
Read our white paper to learn more about how to craft a winning BEAD application.
