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- September 20, 2024
Go-to-Market Strategy for Modular Datacenter
JLA developed a go-to-market (GTM) strategy for a pioneering provider of pre-fab modular data centers with innovative liquid cooling technology.

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About the client
An early-stage US-based startup provides a pre-fabricated and modular data center platform that can be rapidly deployed and scaled to meet operator requirements.
Offering a timely solution given the AI-driven demand for high-performance computing and the need to scale data center capacity.
The Challenge
01
Having secured funding and emerged from stealth mode, our client faced the challenge of effectively entering the market.
02
They required a strategic plan to concentrate on key verticals and geographies, ensuring optimal resource allocation and maximizing returns.
JLA Approach
- JLA conducted a meticulous analysis of the data center market, considering key trends, industry-specific requirements, emerging use cases, and government initiatives across various geographies.
- Performed an in-depth competitive assessment, benchmarking the client’s solution against competitors to spotlight its unique selling proposition and strategic market positioning.
- Analyzed the key demand and supply dynamics and forecasted the overall market opportunity for the next five years.
Outcomes
01
A comprehensive go-to-market strategy pinpointing key verticals, segments, use-cases, and geographies to target.
02
JLA’s strategic efforts enabled our client to focus on targeted geographies and verticals, securing crucial early wins and successfully raising additional funding.
03
As a trusted partner, we continue to champion our client’s solution, generating new leads and unlocking fresh opportunities.
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