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- February 5, 2025
Investment Theme Generation for Small Investment Group
JLA partnered with a Europe-based investment firm to identify early-stage opportunities in the MENA region, crafting sector-specific insights and strategic direction for confident investment decisions.

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About the client
A Europe based investment firm focused on managing family-owned business portfolios and exploring early investment opportunities in the Middle East and North Africa (MENA) region.
The Challenge
01
The firm sought to identify early-stage investment opportunities in the MENA region across key sectors that had yet to go public.
02
The client lacked sector-specific knowledge and faced difficulties presenting insights to family-owned business counterparts.
03
No clear investment strategy or direction had been established, leading to uncertainty and lack of confidence.
JLA Approach
- Leveraged experts familiar with MENA market dynamics to build relevant sectoral insights.
- Developed presentations outlining key MENA sectors, highlighting trends, government support, and global context
- Engaged directly with the client to define their long-term investment vision and align strategy with their goals.
Outcomes
01
Delivered sector-specific insights and investment themes that enabled our client to define a clear strategic direction.
02
Strengthened our client’s confidence in presenting investment opportunities to family-owned business partners.
03
Positioned JLA Advisors as a trusted advisor, building a long-term partnership to guide our client’s investment strategy.
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