Private Network Pricing Strategy for Tier 1 Cable Provider

JLA developed a tailored pricing model for a Tier 1 cable provider’s private networks business unit, aligning it with their market positioning and go-to-market strategy.

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About the client​

A Tier 1 cable provider offering converged services in the United States successfully launched a new private wireless network business unit.

The Challenge

01

The private wireless network market was transitioning from pilot phases to commercialization.

02

Our client sought to scale their business and required a pricing strategy that aligned with their company strategy, assets, and market positioning.

JLA Approach

  • Conducted an in-depth analysis of our client’s existing customer base and adjacent businesses to gain insights into the current pricing approach, cost structures, market positioning, and target verticals.
  • Performed a thorough competitive analysis, evaluating business models, pricing strategies, and target markets. We also analyzed future cost trends, substitute technology pricing, and interviewed industry experts to validate our findings.
  • Developed a comprehensive framework to evaluate various pricing approaches, including cost-plus, value-based, and competitive-driven models. We analyzed these options against industry-specific requirements, private network deployment use cases, and end-customer business needs to determine the most optimal pricing strategy.

Outcomes

01

Recommended a comprehensive pricing strategy, including two distinct approaches: one tailored for advanced, complex solutions, and another for simpler, out-of-the-box use cases.

02

Developed a detailed pricing framework, outlining target margins and price thresholds for each component of the solution: design, equipment, deployment, maintenance, and application. Our client successfully incorporated this framework into their pricing strategy.

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