Support CBRS Spectrum Auction Bidding Strategy for Rural WISP

JLA helped a rural WISP prepare for the CBRS auction by analyzing demand and competition and creating a bidding tool.

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About the client​

A rural wireless internet service provider (WISP) offering fixed wireless broadband services.


Sought to leverage the CBRS spectrum band to potentially expand its coverage area and join the developing equipment ecosystem, driven by national interest in the auction.

The Challenge

01

Complexity and intricacies of CBRS auction rules.

02

Limited insight into demand in the counties of interest.

03

Limited visibility into the competitive landscape and intensity in the target counties.

04

Needed a winning bidding strategy & approach.

JLA Approach

  • Helped the client understand and plan for the overall auction rules and approach.
  • Performed extensive demand-side analysis across all counties of interest.
  • Researched and analyzed the potential competitors in targeted counties and determined the likely competitive intensity for the bids.
  • Developed a bidding strategy and approach, including developing a bidding tool.

Outcomes​

01

A comprehensive bidding strategy and approach was developed, considering both demand and the competitive environment

02

Delivered a bidding tool for the client to use during the auction.

03

Our client won a series of PAL licenses in the target counties.

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