5G / IoT Growth Portfolio Strategy Review

JLA developed a growth plan for a major semiconductor firm to capitalize on emerging trends like IoT, Wi-Fi, and private networks.

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About the client​

A publicly traded semiconductor firm offering wireless solutions for 4G/5G smartphones, Industrial IoT, automotive, and small cells.

 

Engaged JLA to audit and develop a growth plan for new industry opportunities, aiming to drive significant growth beyond its traditional smartphone business.

The Challenge

01

Despite tremendous growth, there was concern about over-exposure to one sector.

02

Urgency arose from demand complexity, landing placement on “reference designs,” and the need to develop new customers and partnerships.

03

The company needed to optimize its production assets, as they were running near capacity.

JLA Approach

  • Reviewed existing client plan for each vertical and provided detailed critiques.
  • In areas needing improvement, our team conducted research on demand, operations, and partnerships to inform the go-forward plan.
  • Developed and presented a plan to the client’s Senior Leadership team to prioritize new opportunities and recommended a go-to-market strategy for success.

Outcomes​

01

Following our recommendations, the client experienced significant growth in industrial and consumer IoT markets

02

Identified areas to deprioritize, saving valuable investment dollars and management attention.

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