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- September 20, 2024
Market Entry for AI-IOT Provider
JLA crafted a tailored go-to-market strategy for a disruptive sensor-based AI solution provider and secured a pilot project with a Tier 1 Telco.
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About the client
An early-stage European company offering an AI-powered, sensor-based solution to manage power and cooling in data centers —a disruptive and crucial technology given the resources required for high-performance computing and AI workloads.
The Challenge
01
Our client successfully deployed solutions in Europe but had no presence in the US.
02
They required assistance in developing a market positioning strategy and pitch to effectively reach US customers.
03
They needed to generate initial traction to showcase their solution and its benefits.
JLA Approach
- JLA refined and customized the value proposition and pitch.
- We rigorously tested the pitch with a select group of datacenter and telecom clients in the US.
- We facilitated introductions to key buyers at telcos and data centers.
Outcomes
01
JLA’s effort led to our client landing a major pilot, with expansion opportunities, at a Tier 1 Telco.
02
JLA consistently represents the client, securing introductions to senior executives at data center operators and unlocking new doors and opportunities, driving sustained growth and success.
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