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- September 21, 2024
Regional ISP BEAD Strategy
JLA conducted a strategic analysis to guide an ISP’s expansion and bidding strategy
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About the client
A regional ISP focused on the residential rural market sought to complement and extend its current service footprint and pending network expansions.
Aiming to secure BEAD funding to accelerate and broaden its network extension plans.
The Challenge
01
Location data comes from multiple, disparate sources including individual states and the Federal government.
02
Locations and specific details are delayed and ever-changing, as the data is updated in waves, contains errors, and is sometimes incomplete.
03
ISP wanted to design an optimized network that expands its existing footprint, was eligible for funding, and improved its overall economics.
JLA Approach
- Ingested FCC data, demographic data, current and pending deployments, and future areas of interest to inform network designs spanning multiple states.
- Leveraged geospatial tools and developed a set of custom analytical algorithms merging client objectives with the market opportunity.
- Considered factors such as target household density and competitive intensity to refine recommendations.
Outcomes
01
JLA produced a detailed listing of a set of target areas for each state.
02
Our team of experts conducted competitive analyses for each area, helping to determine attractiveness and inform bidding strategy.
03
JLA constructed complete business cases for each potential target area for each state, producing a prioritized list for each state as well as across states.
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