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- September 21, 2024
Regional ISP Network Expansion
JLA supported a fiber provider in analyzing network expansion to target adjacent markets and efficiently convert off-net customers to on-net.
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About the client
A regional fiber provider, focusing on enterprise customers in Tier 1 and Tier 2 markets, sought to expand their footprint with investor support.
They targeted medium-sized companies and aimed to convert off-net customers to on-net through strategic capital builds.
The Challenge
01
Needed to consider multiple factors such as addressable market, construction cost, competitive intensity, and ease of construction.
02
Needed to identify the best clusters for footprint expansion
JLA Approach
- JLA leveraged it geospatial analytics platform to ingest detailed business demographic data, network data, customer locations, and customer profiles
- Developed and ingested a competitive intensity layer into the geospatial platform to analyze supply side dynamics
- Leverage demand and supply side analysis to identify clusters of new addressable demand and off-net sites to be converted, complete with detailed cost and benefit analysis.
Outcomes
01
JLA developed a prioritized list of projects, allocated based on varying levels of available capital.
02
Developed a detailed route design for the off-net locations.
03
Socialized recommendations with executives, the Board, and new investment partners to drive buy-in.
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