Wholesale Strategy for Telecom Provider

JLA developed a comprehensive wholesale strategy for a major telecom provider’s central office assets, including market opportunities, target segments, and detailed recommendations.

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About the client​

A major U.S. telecom provider offering internet, phone, and TV services.

 

Maintains a comprehensive network of central offices across urban, suburban, and rural areas throughout the U.S.

The Challenge

01

Central offices were underutilized assets with available connectivity, cooling, electricity, and space both inside and on top of the buildings that could be leveraged.

02

Emerging trends like 5G and edge computing presented new opportunities. The client needed to understand how to leverage these trends, identify suitable central offices, and determine necessary changes to capitalize on these opportunities.

JLA Approach

  • JLA conducted a comprehensive market analysis to understand emerging trends, industry requirements, data center architectures, and competitive initiatives.
  • Performed a thorough analysis of each central office, including location, infrastructure, available space, power, cooling, security, parking, rooftop height, connectivity, and existing tenants.
  • Identified potential strategic options and evaluated each against the client’s overall strategy, capabilities, and investment plans. 
  • Synthesized key insights from each workstream and recommended the optimal strategy. Leveraged geospatial analysis to develop archetypes and validate the strategy through in-depth supply and demand analysis.
  • Developed a comprehensive business case outlining revenue, investment requirements, cash flow, and return on investment.
  • Developed a business launch playbook outlining organizational structure, skills, roles, responsibilities, key partnerships, pricing, and positioning strategies.

Outcomes​

01

A robust strategy for leveraging an underutilized asset, including a detailed go-to-market plan and business case.

02

A prioritized list of central offices aligned with the recommended strategic approach.

03

Our client secured executive leadership approval and initiated partnership discussions, leveraging our recommendations and analysis.

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