Software as a Service has emerged as the preferred way for consumers and enterprises to consume software, allowing for easier implementation, onboarding, and management. The number of global SaaS companies exceeded 15,000 in 2020, up from 10,000 in 2015—and the growth is expected to continue.  Spend on public SaaS services was $100 billion in 2020, with SaaS comprising approximately 40% of that total. Together with IaaS and PaaS, these public cloud services are expected to grow at a 16% CAGR through 2025. 

Even with those promising industry numbers, 90% of SaaS companies fail, with 70% of startups failing between the tender years from two through five, many of which had previously enjoyed substantial early success. Through a highly interactive process, JLA Advisors offers diagnostic and operational services to help these “teenager” SaaS firms make critical changes to become true product-led enterprises. This typically involves making decisions on how to respond to RFPs, software customization versus configuration, R&D priorities, and developing enterprise-wide alignment.