Horizontal vs. Vertical SaaS: A Data-Driven Perspective
The SaaS landscape is often characterized by two dominant approaches: Horizontal SaaS, offering solutions to a broad audience across industries, and Vertical SaaS, which focuses on niche markets with tailored, industry-specific products. While both models have their strengths, our comprehensive analysis of 50 publicly traded SaaS companies revealed distinct performance trends and strategic implications. Performance […]
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